Posted by SL&A on Aug 22nd, 2010
Mission:
To sustain and enhance our client’s business relationship with it’s largest client and to set the foundation for increased revenue in the future.
Description of Marketing Offering:
- Getting it right with your senior leadership team;
- Getting it right for you – Executive Consultation with General Manager of the Client Account;
Process of Marketing Offering:
Assessment -
SL&A conducted a comprehensive assessment with selected stakeholders, including our client’s clients, to report back and provide a meaningful structure for a Holistic Leadership Team meeting.
Planning -
SL&A facilitated meeting to create a holistic leadership team, bringing together 7 partner organizations to more effectively grow their client’s business by working together with high trust, respect and effective communication.
We helped them to create a Values Statement (Beliefs), a Mission Statement (Purpose) and a Vision Statement (Aspiration). A process was begun to develop a model that will provide greater value to their client and answer the objective to “Reinvent our Future.”
We enabled the creation of a team Partnership serving as the foundation for strengthening the relationship with their major client.
Implementing and Aligning -
The barriers to success were defined as well and tasks with responsibilities and due dates were establish. An ongoing Process has ensured and strengthened internal alignment.
Developing Leadership -
A partnership was built to ensure the success of all stakeholders.
Our client delivered the most profitable division for his company, and received the highest rating from their client based on the strengthening of his team to deliver results. We developed a model that the organization is interested in deploying globally in other accounts that will serve as the Agency Model of the Future.
We continue to support the talent development of the team. Our client received a major global promotion.
Client Testimonials:
“We just completed a sensational meeting with our clients where in we took them through our progress on the new Partnership and our values, mission and vision. They were incredibly impressed and extremely complimentary. They really appreciate that we have embraced the new challenges and are stepping up to the challenge with tangible action. They offered the ultimate compliment that we are ‘800,000 years ahead of our competition on responding to their needs.”
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